More than a concept store
Located in the heart of Sant Lluis, Esforaster is a concept store with soul and character. This special place owes its charm to its three charismatic owners, Abraham, Luis and Nacho, whose deep-rooted relationships and shared passion shine through every aspect of the store.
Abraham and Nacho met at university and their friendship blossomed not only on campus but even more so in the vibrant streets of Barcelona, exploring the nightlife and forging an unbreakable bond. Abraham’s first retail experience was in a small yoga shop, selling yoga clothes and accessories. During this time, Nacho ventured into the world of investment banking, each forging their own path. Then Abraham met Luis, a producer from Stage Entertainment. After years of living in Barcelona and Madrid, Abraham and Luis decided to escape the hustle and bustle of Barcelona and Madrid and move to Menorca, Sant Lluis. Lucky for us, because as Marcela, the yoga teacher, aptly remarks: “Without Esforaster, Sant Lluís would be missing something”.
Anyway, the seed for ESFORASTER was planted. From humble beginnings, they now own a stunning building that serves as a canvas for their endless creativity, with Nacho as the quiet architect of their visions behind the scenes and Abraham and Luis “on stage”! Abraham is responsible for the shop and Luis for the bar.
Each owner brings a different expertise to the table. They run the business with tireless dedication, passionate commitment and an exquisite sense of taste.
The quote from Oscar Wilde on the Esforaster home page, “NADA EXCEPTO LOS SENTIDOS PUEDE CURAR EL ALMA” “Nothing but the senses can heal the soul” perfectly captures their vision.
Entering the shop you are immediately overwhelmed by sensory delights: the tantalizing aroma of freshly brewed coffee and buttery croissants, the soothing hiss of the coffee machine, the gentle murmur of the customers. The shelves full of stylishly curated items, from handmade ceramics to recycled clothing, invite you to explore.
Abraham, Luis and Nacho work hand-in-hand with brands that focus on sustainable production, exceptional design, functionality and sensory appeal. Alongside their international brands, they place great emphasis on supporting and promoting local artisans, reflecting their deep-rooted connection to Menorca.
During the summer months they organise the Moli Market twice a month, a vibrant creative marketplace where only local artisans showcase their creations. This event fosters community spirit as people come together to meet, socialise, discover treasures, listen to music, sip pomada and leave with their hearts uplifted.
Customers feel welcomed and valued at ESFORASTER; it creates a sense of being part of a larger community. In a fast-paced world, ESFORASTER is a symbol of relaxed tranquillity and warm camaraderie.
Who knows, maybe we’ll meet there …….
